We help define and communicate a brand’s Meaningful Difference by identifying and amplifying the attributes and assets that maximise its relevance, credibility and distinctiveness.
In so doing, we ask and answer the hard questions that determine how brands should be positioned, how they should innovate and how they are best represented through design and communication.
Our experience tells us that getting to the right answer starts when you ask the right question. It’s the one that gets to the heart of the issue. It’s simple, insightful and reveals powerful opportunities for effective solutions. Identifying it helps to drive smart strategy – revealing what you should do, amongst all the things you could do – and in turn, this focus inspires compelling creativity.
What makes getting to the right question so hard is that starting out on the journey towards an answer, you don’t always know it’s the one you need to ask. That’s why asking and answering those hard questions is at the heart of everything we do.
RACHAEL SLANEYManaging Director – UK
LAURA WADEManaging Director – USA
KAREN COLEManaging Creative Director – SG
GRAHAM WALLExecutive Creative Director
ANDREW COLLINSChief Strategy Officer
GUY HEPPLEWHITEHead of Brand Communications
MIKE WEBSTERDirector of 3D Structure and Experience
VANESSA MILLERCreative Services Director
Kostas KonstantinouCreative Director – NL
KATE ZILIOClient Director
JULES GOODAIRManaging Director – NL