- 12:42New York
1HQ is a Global team of curious, creative and committed brand specialists. We ask and answer the hard questions that determine how brands should be positioned, how they should innovate and how they are best represented through design and communication.
The accelerating pace of change in markets constantly challenges brands to come up with answers. So why are we so interested in questions?
Our experience tells us that getting to the right answer starts when you ask the right question. It’s the one that gets to the heart of the issue. It’s simple, insightful and reveals powerful opportunities for effective solutions. Identifying it helps to drive smart strategy - revealing what you should do, amongst all the things you could do - and in turn, this focus inspires compelling creativity.
What makes getting to the right question so hard is that starting out on the journey towards an answer, you don’t always know it’s the one you need to ask. That’s why asking and answering those hard questions is at the heart of everything we do.
Meet the team
“What matters to you?”
“Why is abbreviation such a long word?”
RACHAEL SLANEYManaging Director - UK
“What would you attempt if you knew you couldn't fail?”
LAURA WADEManaging Director - USA
"Do the right thing, or do things right?"
Karen ColeManaging Creative Director - SG
“How far can you bend a rule before it breaks?”
GRAHAM WALLExecutive Creative Director
ANDREW COLLINSChief Strategy Officer
“How long does it take to fall in love?”
GUY HEPPLEWHITEHead of Brand Communications
"Why look to the future to make something better when you can do it today?"
Mike WebsterDirector of 3D Structure and Experience
When you join our company, wherever you are in the world, you’re not just anyone, you’re…
“Is it bath or is it barth?”
VANESSA MILLERCreative Services Director
"How do you describe a feeling?"
Kostas KonstantinouCreative Director - NL
“Evolutionary or revolutionary?”
KATE ZILIOClient Director
“You leckin out t'nite?”
JULES GOODAIRClient Director