It was an honour to partner with an exceptionally passionate team, and even the great-great-granddaughter of Madam C.J. Walker herself, in creating a brand that was as iconic as its legendary inspiration.
Madam C.J. Walker was the first female millionaire in the USA, and a pioneer in the beauty industry, as the first Black woman to build a textured haircare empire.
Our challenge was to define brand positioning and create a bold design for this new brand in the textured hair category that could speak to a new generation of Black Women and embrace their needs.