We’re relentlessly searching for talented and inspiring people to work with. If you’d like to help us make a difference that matters, please get in touch.
Link for United Kingdom

United Kingdom

10:14
We are excited to begin a new chapter in the heart of London. We look forward to welcoming you at our new offices in Paddington.
Link for Netherlands

Netherlands

11:14
Our offices are located in the Amsterdam-Zuidoost district. This vibrant area is also home to the Johan Cruijff Arena and the stadium of Ajax Football Club.
Link for United States

United States

05:14
With our talent spread from East to West coasts, 1HQ United States is home to some of brightest strategic and creative minds in North America.
Link for Singapore

Singapore

18:14
Our offices are located on Anson Road in the heart of Singapore's Central Business District. This dynamic area is a key hub in our city-state.

What was the challenge?

Optibac is the No.1 probiotics supplement in independent Health Food Shops and Pharmacies.

However, the brand’s leadership position has started to become eroded due to dramatic category growth. At the same time, UK legislation forbidding the use of the word ‘probiotics’ has been compounding consumer confusion.

What was our thinking?

Recommendation remains the most influential purchasing factor in this space.

As the UK’s most trusted and recommended probiotics supplement, and given that 70% of your immune system is found in the gut, it was time to encourage consumers to trust their gut and opt for Optibac.

What did we do?

Alongside YouTube films and a range of static social display ads for social media, we took Optibac onto TV for the first time.

To complement our proposition, we used the distinctive, concentric circles from the packs to drive brand recognition, to focus attention on the gut and to allude to the re-energising and restorative benefits of Optibac.

What did we achieve?

Website traffic increased by more than 65%


									

Surprise Me

Surprise Me

Surprise Me

Surprise Me

Surprise Me

Surprise Me

Surprise Me

Surprise Me

Surprise Me

Surprise Me

Surprise Me

Surprise Me

Surprise Me

Surprise Me

Surprise Me

Surprise Me

Surprise Me

Surprise Me

Surprise Me

Surprise Me

Surprise Me

Surprise Me

Surprise Me

Surprise Me

Preparing