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United Kingdom

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From our brewery in the heart of Windsor, we’ve been bringing brands to life for over three decades.
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With our talent spread from East to West coasts, 1HQ United States is home to some of brightest strategic and creative minds in North America.
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Close to the action and the water of Marina Bay, our office is based in the very heart of this culturally diverse and vibrant city-state.

What was the challenge?

Optibac is the No.1 probiotics supplement in independent Health Food Shops and Pharmacies.

However, the brand’s leadership position has started to become eroded due to dramatic category growth. At the same time, UK legislation forbidding the use of the word ‘probiotics’ has been compounding consumer confusion.

What was our thinking?

Recommendation remains the most influential purchasing factor in this space.

As the UK’s most trusted and recommended probiotics supplement, and given that 70% of your immune system is found in the gut, it was time to encourage consumers to trust their gut and opt for Optibac.

What did we do?

Alongside YouTube films and a range of static social display ads for social media, we took Optibac onto TV for the first time.

To complement our proposition, we used the distinctive, concentric circles from the packs to drive brand recognition, to focus attention on the gut and to allude to the re-energising and restorative benefits of Optibac.

What did we achieve?

Website traffic increased by more than 65%


									

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