The LumiraDx diagnostic platform was set to transform community-based healthcare by delivering instant, lab-accurate results, where and when they were needed.
This magic bit of kit would allow physicians and their patients to react faster to changes in their long-term conditions, and to adjust medication, lifestyle and behaviours before symptoms worsen. This would lead directly to more effective, cost-efficient healthcare for everyone.
The benefits of LumiraDx are impressive. But how best to get the message across bearing in mind this is an entirely new concept delivered from a brand no one has heard of? We needed to let our target know how something so small can make such a big difference.