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United Kingdom

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From our brewery in the heart of Windsor, we’ve been bringing brands to life for over three decades.
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Netherlands

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Overlooking a charming canal (where doesn't in downtown Amsterdam?), our offices are a mere stone’s throw from the iconic Rijksmuseum.
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United States

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With our talent spread from East to West coasts, 1HQ United States is home to some of brightest strategic and creative minds in North America.
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Singapore

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Close to the action and the water of Marina Bay, our office is based in the very heart of this culturally diverse and vibrant city-state.

What was the challenge?

Faced with suddenly imposed trade barriers to significant business-to-business markets, Valio needed to launch a consumer-facing offer to create a profitable outlet for this Finnish dairy co-operative’s outstanding product.

What was our thinking?

Any new entrant to an established and increasingly commoditized category needs a relevant and distinctive story, rooted in a tangible consumer benefit.

That meant getting under the skin of the product to discover the story that made it different, meaningful and worth paying more for.

What did we do?

Research amongst food lovers confirmed Valio had a lot going for it.

It’s pure, natural provenance backed by a century of production expertise and consistently smooth and even texture made it perfect for spreading, cooking and baking. All solid foundations for a premium price-point.

But the twist that brought the tale to life was the fact that it was the butter preferred by French pastry chefs – confirming Valio as the Master Butter Makers.

What did we achieve?

A successful consumer brand launch, with listings in major multiples and sales at 5 times predicted levels in first 6 months. All with no additional marketing support.

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