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United Kingdom

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From our brewery in the heart of Windsor, we’ve been bringing brands to life for over three decades.
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Netherlands

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Overlooking a charming canal (where doesn't in downtown Amsterdam?), our offices are a mere stone’s throw from the iconic Rijksmuseum.
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United States

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With our talent spread from East to West coasts, 1HQ United States is home to some of brightest strategic and creative minds in North America.
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Singapore

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Close to the action and the water of Marina Bay, our office is based in the very heart of this culturally diverse and vibrant city-state.

What was the challenge?

Established in 2019 and with a population of almost 400,000, Bournemouth, Christchurch and Poole is the 10th largest local authority in the UK.

With ambitious plans for an emerging Post-Covid era, BCP’s objectives were to re-connect its communities, restore confidence in its economy, and revitalize its retail, hospitality and tourism sectors – establishing a global reputation as one of the best coastal places in which to live, work, invest and play.

A key requirement was a unifying place narrative that would capture the essence of the region and help to inform and shape development activity to achieve these goals.

What was our thinking?

To be credible, this narrative had to be driven by engagement with the region’s local communities – acknowledging their different perspectives and points of view while seeking to uncover the commonalities that had made them choose to make the area their home.

What did we do?

We designed and conducted and extensive programme of qualitative and quantitative research amongst residents, businesses and institutions across the region.

What emerged from this ‘Big Conversation’ was a deep emotional connection with the area: rooted in its unique natural landscape and climate, expressed in an active, balanced way of living and, ultimately, experienced as a quality of life that people felt genuinely lucky to be able to enjoy.

What did we achieve?

A single, unifying place narrative with wellbeing at its heart - defining the region as the UK’s ‘Quality of Life Capital’.

This narrative has been adopted to inform both Place Positioning (brand, public relations and service delivery) and Place Making (regeneration policy and projects).

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