BCP

With ambitious plans for an emerging Post-Covid era, BCP’s objectives were to re-connect its communities, restore confidence in its economy, and revitalize its retail, hospitality and tourism sectors – establishing a global reputation as one of the best coastal places in which to live, work, invest and play.

A key requirement was a unifying place narrative that would capture the essence of the region and help to inform and shape development activity to achieve these goals.

To be credible, this narrative had to be driven by engagement with the region’s local communities – acknowledging their different perspectives and points of view while seeking to uncover the commonalities that had made them choose to make the area their home.

What emerged from this ‘Big Conversation’ was a deep emotional connection with the area: rooted in its unique natural landscape and climate, expressed in an active, balanced way of living and, ultimately, experienced as a quality of life that people felt genuinely lucky to be able to enjoy.

This narrative has been adopted to inform both Place Positioning (brand, public relations and service delivery) and Place Making (regeneration policy and projects).