USP Zdrowie is a leading consumer healthcare business in Poland. When we say leading, we’re not exaggerating.
They have the number one brand in both the analgesic (that’s good old-fashioned pain relief, to you and me) and cold & flu categories.
Sore throats was their next target. They appointed 1HQ to develop and launch a new domestic challenger brand into the Polish market. From a standing start, we’d be going head-to-head with established domestic players and the leading international brands, Strepsils and Cholinex. We’ve had easier challenges.