Gaviscon is a name we all know well.
Tried and trusted by indigestion and heartburn sufferers for over 45 years, Reckitt Benckiser (RB) felt the brand wasn’t making the most of its trusted heritage. In their eyes, it was time the brand started working as hard as the product’s active ingredients.
As part of an overall NPD programme, 1HQ was brought in to conceive exciting new product ideas and formats, tailored to the different symptoms of sufferers. We needed to create more of those ‘that’s exactly what I’m looking for’ moments.