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Global

Location
United Kingdom

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Design

Tag
Beauty & Personal Care
Health & Wellness

Viviscal

V is for victory

What was the challenge?

Let’s start with a brief science lesson. A study of the Inuits by a Scandinavian professor discovered that their healthy hair and skin was a result of a fish diet rich in protein.

The professor isolated the key molecule from this diet; Amino Mar CTM, a ground-breaking proprietary marine protein complex. This led to the creation of Viviscal supplements with a unique formulation for promoting healthy hair growth from within.

Having successfully launched the Viviscal supplement in two markets, Lifes2good wanted to spread the joy further afield.

What was our thinking?

The science was on our side.

By leveraging the proven benefits of Amino Mar CTM, we were able to develop Viviscal’s unique dual-action hair care system. This system helped nourish thinning hair from the outside (haircare products) and promote healthy hair growth from within (supplements).

What did we do?

We helped create the new Viviscal Gorgeous Growth range of densifying shampoo, conditioner and elixir to complement the existing supplements.

We then developed a completely fresh look and feel with real standout. The new range was presented to the trade and immediately achieved listings in a number of key accounts, both in Europe and the USA.

We also refreshed the Viviscal professional range packaging and developed new advertising, training, detailing and salon POS materials around our ‘V is for Victory’ campaign idea.

What did we achieve?

Viviscal is now the number one clinically-proven hair growth supplement.

The product efficacy is endorsed by leading doctors, stylists and celebrities.

The professional haircare range is available in top hair salons, globally, and the Viviscal Gorgeous Growth range of hair densifying products has successfully achieved listings with a number of major retailers around the world.