The Food and Beverage sector was changing. It was adapting to the demands of a new generation of health-conscious consumers who were seeking out products that were both good for you and delicious.
Dole Worldwide Packaged Foods was looking to launch a new brand of Immunity essential powders that ticked all the boxes within this landscape.
They asked 1HQ to help them create the brand identity from scratch. The challenge was making their powders stand out in the saturated functional food supplement category. How could we use clever and impactful packaging design to make ‘The Secret Nature of Fruit’ a little less secret?