We do what we do as a result of the great relationships we have, and by never stopping our search for the talented and inspiring people who help us to reach new places and experiences.

Amsterdam

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Overlooking a charming canal (where doesn't in downtown Amsterdam?), our offices are a mere stone’s throw from the iconic Rijksmuseum.
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UK

21:24
From our brewery in the heart of Windsor, we’ve been bringing brands to life for over three decades.
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USA

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With our talent spread from East to West coasts, 1HQ USA is home to some of brightest strategic and creative minds in North America.
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Singapore

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Close to the action and the water of Marina Bay, our office is based in the very heart of this culturally diverse and vibrant city-state.
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What was the challenge?

Peperami has a strong track record with ‘knock your socks off’ brand communications.

However, in 2021, with the UK entering its second year of lock-down and consumers continuing to find themselves stuck at home, a different approach was needed.

What was our thinking?

Research suggested that UK consumers had become worryingly predictable and unimaginative in their snacking habits as a result of more than a year spent largely at home. We needed to continue Peperami’s campaign against the boring (an approach we helped to launch in 2020), present Peperami as the imaginative and tasty alternative whilst at the same time creating entertaining and shareable social content.

What did we do?

With the help of Rio Ferdinand, Olly Murs and Joe Swash, we challenged the nation’s unadventurous snacking habits and encouraged snackers to ‘Ban the Bland’. 

Taking to YouTube, our 6”, 10” & 20” ads called out some of the nation’s most uninspiring and lifeless snack suggestions, before directing the public to freepeperami.com to claim their free product. We had even more fun on BVOD, where we let our own protagonist, Animal, run riot in The Museum of Bland Snacks.

What did we achieve?

Finalist at the 2021 Drum Awards in the FMCG Marketing category.

Peperami brand value exceeded £100m for the first time in its history.

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