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From our brewery in the heart of Windsor, we’ve been bringing brands to life for over three decades.

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Overlooking a charming canal (where doesn't in downtown Amsterdam?), our offices are a mere stone’s throw from the iconic Rijksmuseum.

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With our talent spread from East to West coasts, 1HQ United States is home to some of brightest strategic and creative minds in North America.

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Close to the action and the water of Marina Bay, our office is based in the very heart of this culturally diverse and vibrant city-state.

Global

Location
United Kingdom

Service
Design

Tag
Food & Drink

Birds Eye

Fish for good

This was an incredible opportunity for us, and one that we’re proud to have achieved at a time when we were all enduring lockdown and couldn’t be together.

As part of the ongoing journey for more sustainable ways to fish, our partners at Nomad needed our help to create a new iconic Captain, a more heroic ambassador to carry their message and stand the test of time. Our first thought – let’s put him back into the icy, stormy ocean where he’s most at home. Then, we can create a fresh, warm, comforting food moment, working with leading photographer and dear friend, David Loftus.

This all unfolded from a simple strategy, bringing to life the story of freshness locked in from sea to serve. But, for it to work in each market across Europe, we had to fully understand their needs, appreciate cultural nuances and ways of serving. We did this by really getting to know, and working closely with, the local teams in the UK, Germany, France, Sweden and Italy. Our ongoing conversations, shared ideas and collaborative spirit were what made this epic journey possible.

Hundreds of new designs have now launched in freezers across these countries.

Each one carries a QR code, allowing shoppers to trace the origins of our fish from on-board the Captain’s ship, and enabling Nomad Foods to showcase their powerful commitment to sustainable practices that help protect the future of fish.

What did our client think?

“Working with 1HQ is always a great experience. A team that truly understands the brand's positioning and isn't afraid to push the boundaries to get to the best results. It is no mean feat to align 13 markets on a new design with the company’s most famous brand asset at the centre of the change and 1HQ have done this with our relaunch of our fish range across Europe. A more modern and fresh approach to all aspects of the pack has led to a more cohesive and relevant brand proposition.”

Anne-Marie Woodcock
European Marketing Manager, Fish at Nomad Foods.