Nature’s Heart is proud to be a family business, run by three brothers in South America who inherited a vegetable-drying business from their father.
The brothers recognised the huge potential of the sweet and nutritious goldenberry grown in their native land and sought to share it with the world. Adding to the universal appeal of the brand, their Goldenberry Plan is a responsible sourcing programme that helps improve livelihoods for the thousands of farmers in Ecuador and Colombia they partner with.
Nature’s Heart wanted to begin their global expansion in Europe and, in particular, the UK. Following qualitative research, they found that the existing visual identity would not be doing them any favours in these new markets.