Creating and crafting a new brand comes with a wonderful and exciting world of discovery & learning. New brands demand attention, they take up space – and rightly so – as they evolve from an idea or a market need, to a magnificent living and breathing entity.
Supporting and maintaining a brand suggests – in fact it mandates – that we understand it, we are inspired by it and as a result, we apply ourselves to it!
We need clarity and comprehension to the elements that comprise it, the assets that orchestrate its behaviour and response to the world; ultimately, we need to know the brand inside out.
Clear internal communications and a thorough understanding of said brand enabled this process and our client’s request was for an inspiring Creative Principles book to help introduce and deliver this new brand to its ‘subjects’!
Avaton is a new water brand – it originates from the fertile land of Mount Athos in northern Greece – and it stands for serenity, elegance and peaceful awareness. The region is part of the UNESCO World Heritage list, therefore an important and meaningful project for our client who’s first request was to help introduce the brand with clarity and sophistication. The brand will be available in select hospitality venues in Greece, the UK, the UAE and Russia – for the time being – so the work created had to apply to all markets effortlessly and with respect to local nuances.
