We were tasked with building a luxury water brand from scratch. A tough ask, but we were lucky to be working with a product blessed with a natural advantage.
Avaton water is sourced from fertile land in the mountain region of northern Greece. It originates on Mount Athos, an untouched area with deep historical and religious significance in the region for more than 1,200 years.
On a practical note, initial availability of Avaton would be limited to select hospitality venues in Greece, the UK, the UAE and Russia, so the brand design needed to work seamlessly across international borders.