Two Lasses

1HQ jumped at the chance to collaborate with this unique start-up and partner with the two co-owners who shared a strong and distinct vision. We were tasked with creating a series of elegant and dynamic bottle labels for their range of rum and liqueur variants.

To enable us to make our mark, we agreed with the client to focus on the three ‘F’s: Flair, Fun and Feminine energy to build the brand.

The brief was clear and direct; to create a brand that stands out and celebrates women, with a modern and contemporary visual expression. The design team immersed themselves in the psychology of our (mainly) female target audience before starting work on the labels.

This was crafted into a dynamic, geometry and symmetry-led look and feel with a flair for lavish colours and modernity. Celebrating the bold personalities of our two founders, our designs put them right at the heart of the brand.

Confident and flavour-relevant colour combinations, and the bold use of space, directed consumers to the gold-foiled brand mark representing the lasses themselves.

On the back of bottle, the story continues to unfold with tasting notes and suggested ways to enjoy the beverage. The typography is minimalistic, yet the use of two carefully chosen fonts – one serif and one sans serif – promotes the brand’s duality.

The difference between the two rums and the two liqueurs is established in a simple yet effective way: the colours are reversed between the two similarly-flavoured products to create clear distinction between them, yet linking them to each other.