The future of beer is here
We set out to provide a viable alternative. How? By reimagining the supply chain system with a new product concept that was designed to keep things local.
This isn’t always practical, but it did set us thinking. The UK has loads of microbreweries producing a wide variety of great beers that are relatively untapped. Could we find a lucrative new way to market for these small businesses?
Our idea made it easier for drinkers to enjoy superb ale and for local breweries to make money; all in a more environmentally-friendly way.
Using the Your Round app, local fresh beer can be ordered, delivered to your door, stored in the fridge, poured by your own draught smart-tap, and enjoyed in the comfort of your own home. Once empty, containers are picked up, cleaned, and dispatched to breweries ready to be refilled for the next order.
The concept successfully challenged the existing global supply chain paradigm of the beer industry and offered a more sustainable alternative. A perfect example of how to create a new retail channel to support small businesses.
Beer drinkers and local breweries weren’t the only ones who loved the idea. The jury at Pentawards awarded the concept Gold in the Sustainability category. We’ll drink to that!
