Where everything is epic
The pub restaurant chain lacked clarity with its offering, the target audience and the role it played in the pub dining space. As a result, the brand’s communications were starting to lack purpose and a clear vision. And then the pandemic arrived. Who says you can’t kick a horse when it’s down?
Informed by the brand’s spirit of generosity, we developed a bold proposition that could be applied with ease and relevance to a wide range of seasonal & tactical campaigns: ‘Hungry Horse. Where Everything Is EPIC’.
All campaign communications through 2022 and into 2023 focused on the chain’s ability to reward people with an EPIC experience that delivered more of everything. More emotionally, more physically, more experientially and more financially.
The EPIC nature of everything, from the food to the warm welcome, is leaving customers hungry for more. Return visits have become a no brainer and the good times are back.
