More than just a bit on the side
Salad’s boring, right? Wrong! FLiNG – a range of exciting and delicious salad kits inspired by tastes and textures from around the world – were developed by Natures Way to inject sex appeal into the salad aisle. And, through cheeky in- and out-of-store launch comms, we showed that salad could be the complete package, and so much more than just your bit on the side.