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1HQ Wins Pentawards Certificate of Recognition 2022 for FLiNG

5 Oct 2022

We are delighted to receive a Pentawards Certificate of Recognition for FLiNG in the Fruit and Vegetables category.

Natures Way Foods approached 1HQ with an opportunity to launch a disruptive, stand-out and innovative salad kit brand aimed at convenience shoppers looking for fresh, full-on-flavour.

The salad aisle has remained unexciting and uninspiring for too long. To shake up the category, we worked closely with Natures Way Foods, holding strategically led co-creation sessions to define the positioning, name, personality and visual expression of this new brand. To support the packaging launch, we also developed a brand communications campaign running in Tesco magazine, digital and OOH.

FLiNG was born to inspire consumers to bring a bit of passion and playfulness to their meals. By developing a unique and vibrant packaging design, we broke category norms. Zesty bold colour panels gave clear stand-out on shelf, as well as offering easy navigation of each of the core variants.

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