The salad aisle has remained unexciting and uninspiring for too long. To shake up the category, we worked closely with Natures Way Foods, holding strategically led co-creation sessions to define the positioning, name, personality and visual expression of this new brand. To support the packaging launch, we also developed a brand communications campaign running in Tesco magazine, digital and OOH.
FLiNG was born to inspire consumers to bring a bit of passion and playfulness to their meals. By developing a unique and vibrant packaging design, we broke category norms. Zesty bold colour panels gave clear stand-out on shelf, as well as offering easy navigation of each of the core variants.