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1HQ USA wins Designalytics Design Effectiveness Awards

7 Feb 2024

Our work for Suave Kids Redesign has been featured as 1 out 10 winners in the 2023 Designalytics Effectiveness Awards!

The Designalytics Effectiveness Awards recognise package redesigns that have been instrumental in driving brand growth.

Unlike traditional design competitions, the judging process for these awards is entirely data-driven—based on sales performance in the marketplace, as well as rigorous quantitative consumer testing.

With this redesign 1HQ was asked how Suave Kids could make a bigger splash in the kids personal care aisle?

Our goals were clear, to help the brand get credit for being an everyday bath time original. Suave Kids is the #1 kids hair and body cleansing product in America, for busy families and kids who like having fun and getting it all done. And what better way to do it all, than with some friends?

Our strategy pointed us to the power of friendship (real & imaginary!) and we strategised that relatable characters can truly reach across all ages.

We created a special crew of creatures for Suave Kids, and authored for them a place to call home where everyone is invited to play, and these bath time buddies could give kids confidence to dive right in.

Hundreds of package designs were considered this year, and we’re honoured to be one of the few win the award.

Congratulations to our 1HQ strategic, design and production teams, and to our client partners for this success.

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