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From our brewery in the heart of Windsor, we’ve been bringing brands to life for over three decades.
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Close to the action and the water of Marina Bay, our office is based in the very heart of this culturally diverse and vibrant city-state.

What was the challenge?

Even in the world of healthy snacking, people crave deliciousness.

Their bodies may be temples, but their tastebuds are theme parks. Nature’s Heart Crunch is a new range of moreish, crunchy snacks made from peas, beans, seeds… and joy. Better still, it also delivers one of our five-a-day. Our challenge was to get those looking for healthy snacks that don’t taste like dry petfood to give Crunch a go.

What was our thinking?

We needed to create a campaign that went beyond just selling snacks.

At a time when the world needed some cheering up after the hardships of a pandemic, it was about selling precious moments of joy.

What did we do?

We declared war on boredom by creating a Flavour Fiesta that put snack happiness into shopping baskets.

Alongside print and digital comms that smacked of fun and excitement, we transformed a double decker bus into a mobile OOH communications and sampling platform and took our taste carnival on tour around the UK.

What did we achieve?

Nothing says success for a new savoury snack quite like listings in Holland & Barrett, Ocado and WHSmith.

In fact, we unleashed the fastest growing healthy snack brand in the market (Source: IRI). The Crunch range performed so well that the team have decided to push the boundaries of taste further still by extending the range with three additional flavours.

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