A flavour fiesta made from peas, seeds, beans… and joy
Their bodies may be temples, but their tastebuds are theme parks. Nature’s Heart Crunch is a new range of moreish, crunchy snacks made from peas, beans, seeds… and joy. Better still, it also delivers one of our five-a-day. Our challenge was to get those looking for healthy snacks that don’t taste like dry petfood to give Crunch a go.
At a time when the world needed some cheering up after the hardships of a pandemic, it was about selling precious moments of joy.
Alongside print and digital comms that smacked of fun and excitement, we transformed a double decker bus into a mobile OOH communications and sampling platform and took our taste carnival on tour around the UK.
In fact, we unleashed the fastest growing healthy snack brand in the market (Source: IRI). The Crunch range performed so well that the team have decided to push the boundaries of taste further still by extending the range with three additional flavours.
