Little Blossom’s objective was to showcase that convenience doesn’t have to mean compromise when providing for little ones.
Little Blossom believe in using organic, real foods to provide the best taste and source of nutrients for little ones. We were asked to create a strong visual identity for this new brand to ensure it not only stood out within the baby category in Asia but could be adapted to grow alongside the brands future ambitions.
Over the years mass market baby food products with high amounts of added sodium and sugar have flooded the shelves, with alternative organic items only available at a price premium. Time-strapped parents are finding themselves having to make a difficult and unnecessary choice between convenient or nutritious food solutions for their families.
Seeing a niche in the market, Little Blossom’s objective was to showcase that convenience doesn’t have to mean compromise when providing for little ones. We started by helping Little Blossom to craft a credible and compelling story, to position their products as the go-to affordable and organic choice for parents.
Focusing on what matters the most, we simplified the shopping experience with easy-to-understand labels. Using bespoke, hand-drawn illustrations the design team created a product navigation system that became attractively versatile for the physical shopping isle and their online store.