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United Kingdom

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From our brewery in the heart of Windsor, we’ve been bringing brands to life for over three decades.
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Netherlands

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Overlooking a charming canal (where doesn't in downtown Amsterdam?), our offices are a mere stone’s throw from the iconic Rijksmuseum.
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United States

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With our talent spread from East to West coasts, 1HQ United States is home to some of brightest strategic and creative minds in North America.
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Singapore

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Close to the action and the water of Marina Bay, our office is based in the very heart of this culturally diverse and vibrant city-state.

What was the challenge?

Every slow-churned spread at Country Crock starts with home-grown ingredients from Kansas, bringing a taste of the country to your table. But life down on the farm needed pepping up and sales needed invigorating.

1HQ was asked to take a look at Country Crock’s positioning, storytelling and brand and packaging designs to see how we could cultivate a more welcoming and modern brand.

What was our thinking?

There was only one place to start.

We headed to Atlanta, Georgia to conduct a round of semiotic research. We wanted to hear the opinions from one of the brand’s key markets and their most loyal customers.

We sat down to talk all things Country Crock to understand how best we could evolve this much-loved brand.

What did we do?

The brand needed evolution, not revolution.

Our new packaging design reimagined an invitation to enjoy the “Country Fresh Taste” that the products are known for through the warm welcome of the familiar.

The iconic red barn is a symbol of country life, drawing you in. To make that welcome even more inviting, we finally opened the barn doors to invite you inside. Subtle, but significant.

We also developed bespoke typography for a modernised Country Crock wordmark to capture the timeless country craft of creating creamy rich spreads.

What did we achieve?

When you come from the country, things tend to move at a slightly slower pace. But with the revamped packaging in place, Country Crock products were soon flying off the shelf, faster than ever.

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