Chicken with heart and attitude
With a fast-growing reputation for buttermilk-soaked, twice-battered chicken, this brand had outgrown its converted US ambulance. It needed a bigger, bolder identity that would stand out in the competitive Deliveroo channel.
The colours are born from a fry-up of chicken joints and ambulance logos. But there was so much more to this than just the logo and colours. We licked the whole brand identity, from wrappers to van wraps, from neon signs to loud-halers and paper straws. All before adding a deserved dollop of edge to the brand’s tone of voice.
Now – it’s become our favourite place to eat. If we don’t fancy plant food that day.
