New format innovations require an exciting look and feel. The love for delicious ice-cream is the driving force behind these Cornetto designs ‘For the love of Roses’.
Algida Turkey asked us to join them in crafting the designs for 3 new Cornetto packs to help promote their new rose shaped ice-cream. This innovation was the first new ice-cream format in many years and after the success of trend-based formats, this addition to the Cornetto family was all about the Love for Roses.
The pack designs focus on the indulgent blend of ingredients and three magical moments of being in love: ‘First Love’ with butterflies and excitement, ‘Summer Love’ filled with exotic memories, and the long-lasting, comforting love of Soulmates.
A subtle yet clever use of a heart-shaped graphic element in varied arrangements along with clear colour differentiation facilitated the request for an appealing, tasty looking and youthful pack range. A bold heart-shaped holding device placed around the variant name created design unity for the trilogy