Cornetto is renowned the world over for being the ‘ice breaker’ ice cream. Cupid in a cone, spreading the love to all those young in age and young at heart.
Algida Turkey tasked us with designing the packs for their ‘Trilogy of Love’ special edition Cornetto. Beyond pure romance, the rose-shaped design of the ice creams has special meaning in Turkey, where hand-crafted roses are a regular attraction for shoppers on the streets of Istanbul.
A true labour of love, the challenge was to create designs that would sit comfortably within global brand guidelines while having those all-important idiosyncratic flourishes that would pull on the heartstrings of Turkish people.