The good folk at ManiLife have one job and one job only: creating the tastiest peanut butter on the planet.
As they were pretty incredible at it, the brand had steadily grown exponentially through distribution gains.
However, the market was changing. The main competitors had moved into glass jars which gave them the opportunity to make their brands more premium. They were starting to steal Manilife’s lunch (not to mention breakfast). This was a serious blow to their ambitions of establishing listings in more of the leading supermarkets.
Manilife quickly made the decision to follow suit and move into glass too. They then approached 1HQ to re-energise the brand’s look and feel to optimise the new jar’s launch.