Powerful design and strategic digital activation to launch an independent American icon.
We started our journey with TruSkin at a pivotal point in their growth. Having achieved a cult-like following with over 50,000 5-star Amazon reviews, while being sold exclusively direct-to-consumer, it was time for a good cleanse and refresh. We reimagined the brand’s strategy and design, communications and products; evolving to meet their business aspirations and a launch into drug and mass retail.
TruSkin is a true American success story. The founders have dedicated themselves to creating innovative skincare that transforms skin without additives or animal testing, made for all skin types, with ingredients sourced from the Earth. We evolved their look and feel to live up to this authentic clean skincare narrative.
We partnered with Goldstein Group Branding – experts in the OTC & wellness space – to conduct a category audit, positioning, and segmentation strategy, that inspired packaging design. The solution enhanced established brand assets and equities, while clarifying product shop-ability and elevating ingredients.
As part of our ongoing partnership with TruSkin, 1HQ created fresh strategy and tone of voice specifically for online advertising and social media. Producing, copy-writing, and creating digital content to celebrate the experience of revealing your true skin health. Finally, product presentation, benefit communication, and design were elevated to match consumer reviews.