The folks at Vita Liberata were in need of some help.
They’re a leader in the skincare & sunless tanning markets, with a cult-like following. To those in the know, the luxury skincare brand, referred to as “Vita”, is the best you can buy. As a result, sales had remained consistently good and their dated look and cluttered brand design had been tolerated. Until now.
We were commissioned to give their brand strategy, brand design and packaging design a fresh look, before supporting a relaunch on their E-commerce site. We were also asked to assist with product portfolio segmentation to give better definition to their massive range of products.