Good Vibes is on a mission to liberate true sexual satisfaction and to enable a journey of happiness guided by a woman’s true pleasure.
The team behind the Good Vibes brand courted with us on a task too tantalising to refuse. They asked us to curate and create a strong visual identity for their new sexual wellness toys brand.
The request was for an unapologetically alluring brand, free from societal opinions, modern and appealing to the eye with a hint of mystery and excitement.
We explored the language of sensual pleasure to craft a feminine and dynamic identity. The emblematic use of the letter G, showing movement and sensuality, creates a focal point for the brand, whilst the brand-mark and fresh colour palette offers a fluid and flexible visual system to bring the Good Vibes’ mission to life, allowing the intimate devices to excite, liberate, entertain, and create good vibes!
Coupled with energetic colours and typography, we introduced a fresh take on adult toys. This gently hedonistic visual identity helped the team penetrate a cautious market and to create an effective conversation with women on pleasure, discovery, and freedom.