The team behind Good Vibes seduced us with the opportunity to curate and create the packaging design for their new sexual wellness toys brand.
Good Vibes is on a mission to liberate women and enable happiness through sexual satisfaction. They asked us to be bold and ignore all the usual hang-ups. They wanted a brand with a hint of mystery and bags of excitement.
No area in life comes with more taboos than sex, so the biggest challenge was deciding where to draw the line (and not just in terms of design)!