Twister has been an iconic brand in the refreshing ice-cream category since the early 80’s, always raising the bar with their deliciously refreshing and vibrant ice lollies.
The team’s ambition to update and harmonise the portfolio, and modernise this ice lolly’s expression, and establish it as an icon, revolved around market requirements for constant evolution. The need to be an experience-driven brand in order to connect with consumers more was high on the list, to engage meaningfully and create brand loyalty was imperative to keep up with the times.
