Avaton

Avaton water is sourced from fertile land in the mountain region of northern Greece. It originates on Mount Athos, an untouched area with deep historical and religious significance in the region for more than 1,200 years.

On a practical note, initial availability of Avaton would be limited to select hospitality venues in Greece, the UK, the UAE and Russia, so the brand design needed to work seamlessly across international borders.

The first asset needed was a creative principles deck that encapsulated the journey so far and explained Avaton’s unique positioning. Our deck brings to life the importance of the product to the local area and highlights the connection between Avaton and the monks living on Mount Athos.

The breath-taking photography, the work of three highly-reputed local photographers, captures the grandeur and mystique generated by the mountains. This visual feast is complemented by the use of layered design which compounds the sense of sophistication.

AVATON means “inaccessible and sacred place”, alluding to the untouched purity of the product’s origins and adding further value to the proposition. To celebrate this distinctive heritage, carefully-chosen Greek words adorn the document throughout.

Delighted with the result, the client extended the audience of the creative principles deck to include selected trade partners and consumers across all four targeted markets. The positive way in which it has been received has given the client overwhelming confidence in the brand’s potential.