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Exploring Shanghai

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I’ve just returned from a week in Shanghai working on an exciting brand project. It was a great place to visit and full of intriguing packaging but here are a few things that stood out for me:

Innisfree

Loved the S Korean beauty store – both for their unique provenance from Jeju volcanic island and for their amazing instore experience which was a blend of living green walls and natural and an array of customisable and tactile products.

Plastic’s still not an issue. 

Admittedly it’s only just hit it’s tipping point here, but I was surprised to hear no concern in Shanghai. 

Great transport system

Despite the crowds, they win with ordered ways of queueing for tubes and with video advertising appearing to be just outside the windows. Not forgetting a vending machine that took fresh oranges and made juice in front of you.

The same but different.  

The Bund – an awesome show of modernity turned into a mass attraction for all ages and nationalities through to M6 an arty mini Shoreditch in communist warehousing.”

cue
Magazine

Content includes:

All in
How can we foster and learn in order to create an inclusive and diverse culture in design?

Cultural diversity in design
Brands that cater to the widest range of people will not only be rewarded by consumer spending, but by elevated status in competitive markets too.

Design for a better world
Noteworthy brands who are innovating for a more inclusive world.

How do brands create cultural relevancy through compelling storytelling?
It’s not whether you stand up for a social issue, it’s how.

Why shouldn’t grass be purple?
Designing for colour blindness.


ISSUE 14

All In.

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