Sales of craft beer and the volume of local brewers are fizzing, as pubs continue to decline and staying in seems a good option following the pandemic.
But brewers and distributors must be smart if they don’t want drooping sales. With so many rival brands on offer they’ll have their work cut out to persuade people to buy them. This means offering a convenient, affordable and sustainable way to drink beer at home.
Sustainability might not instantly spring to mind as an important factor in product choice. But 92% of UK consumers say environmentally friendly ingredients are key to buying one brand over another.