In some areas, the official Pride month has now ended – in others, like 1HQ’s Netherlands base in Amsterdam, it’ll arrive soon. Here, the agency’s Kostas Konstantinou outlines the urgency behind a new wider-than-Pride campaign.
“Happy Pride month!” they said. “It will be fun!” they said.
As June heralded the official start of the proudest month on the calendar (originally intended to honor and commemorate the Stonewall uprising in 1969), we found ourselves asking some ever-evolving, hard questions. Is Pride still relevant? How can we show our support? Can we shift collectively from protest to Pride?
This summer, through a Proud Campaign, 1HQ Netherlands and 1HQ Brand Agency have been reflecting on similar questions; attempting to create a space for awareness and meaningful impact. It started as a conversation at lunch, surrounded by shared dishes and half-full glasses, where we found ourselves openly discussing and actively listening.