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Pride Without The Prejudice

3 Aug 2023
View article on World Brand Design Society

If there’s one thing we all have in common, it’s that we are different.

This summer, and through heartfelt conversations, 1HQ Netherlands will be exploring personal testimonies of pride, acceptance, love and the freedom to stand out. This self-initiated campaign is called “StandOut.StandProud.” as it invites individuals to share their distinctive stories and aims to amplify unheard voices, normalising diversity and shaping a powerful narrative of pride. This narrative will manifest colourfully and boldly in the city of Amsterdam, through channels linked to everyday lives.

In July and August, and as the animated parades and parties settle down everywhere else in the world, the campaign will run parallel to Pride in Amsterdam. The team will host a vibrant wall of ‘Random Post-Its of Kindness’ displayed at their office space. These handwritten notes will invite people to share thoughts, questions, and words of kindness with each other, ultimately creating what will be the most colourful wall in the city this summer!

A poster takeover will ‘dress up’ Amsterdam, amplifying more messages of hope, pride, struggle, love and freedom.

A selected list of Queer book titles, in collaboration with the American Book Centre, will be left in random locations, with hidden messages inside for every reader.

It’s imperative that these voices are ‘activated’ and shared, now more than ever we increasingly need to demonstrate a firm alliance with queer people, and any under-represented group within communities. If you’d like to be part of these voices, please help us by answering the questionnaire* and be part of the “StandOut.StandProud.” campaign.

Your words will inspire and fulfil the campaign’s purpose. Your voice matters!

*Sharing any personal data, including your name and email, is entirely optional. Your privacy is respected.

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