A brand is like a community moderator
Though the internet may serve as a space where extreme opinions and polarisation thrive, there is also a growing space for harmony, unity, and collective conversation.
The rise of digital communities on platforms like Discord and Telegram has illustrated the need for safe spaces to bond over shared interests and the importance of moderation. Originally designed as a platform for online gamers, Discord has seen a rapid expansion in communities centred around other interests beyond gaming. Each community has a designated moderator/s to maintain the harmony and focus on the group, aided by the fact that the platform offers a comprehensive guide on how to manage and moderate a community.
A shared negative becomes a positive
Amsterdam-based software developer and founder of Café Robot, Valerie Fuchs recently launched the Tech Imposters Anonymous project — a platform designed to promote a more transparent and supportive mindset in tech and embrace ‘failspiration’. The project encourages people to share moments in their career where they felt like an ‘imposter’ in the hopes of humanising unrealistic expectations and encourage people to bond over less than perfect experiences.