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1HQ’s MOI wins two Dieline Awards 2021

26 May 2021

Now in its 12th year, Dieline Awards continues to be one of the world’s leading packaging design competitions, raising awareness to the enormous value of both consumer product packaging design and branding.

In 2021, the competition received a record breaking 1,600 entries, with winners hailing from 28 countries across the globe.

We are delighted to announce that our concept ‘Moi – The Future of Lipstick’ won two Dieline Awards 2021:

Second Place in the Sustainable Design Conceptual category.

Third Place in the Health, Beauty & Personal Care Conceptual category.

Lipstick has been used as a powerful tool of expression for thousands of years, yet the functionality, design and manufacture of this product has remained largely the same.

Taking inspiration from Industry 4.0 and the exponential rise in technology, the team at 1HQ uncovered that lipstick had great untapped developmental potential as packaging becomes a smarter enabler of meaningful experiences.

Introducing Moi, a smart, sustainable and fully customisable lipstick concept that redefines a category where innovation has been in short supply.

“Very proud and excited that our future thinking has been recognised by the Dieline Awards 2021. Packaging is under the microscope as we consider the impact of packaging on the planet and the shift to a digital world.

It is imperative we think differently about the role packaging plays and how we approach innovation moving forward. Moi is a beacon for the paradigm shift required for a sustainable and rewarding future.”  
Mike Webster
Director of 3D Structure & Experience (2021)

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