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Tom Wrigley joins 1HQ as Digital & Social Communications Strategy Director

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We are delighted to welcome Tom Wrigley as 1HQ’s new Digital and Social Communications Strategy Director. 

He will be part of 1HQ’s Brand Communications team working alongside the likes of Paul Reading (Brand Comms Creative Director), Rhona O’Leary (Comms Conceptual Art Director) and Guy Hepplewhite (1HQ’s Head of Brand Communications).


Having started his illustrious career at Weapon7, he’s since spent time at the likes of GTB, ENGINE, Bastion Collective in Melbourne, Grey London and more recently, as the Strategy Director for The Social Element.

Tom Wrigley

Highlights of his work include using an emoji-powered AI to help lower the barrier of entry to health and wellbeing, using signals planning to enhance the car ownership experience (and drive conversion), and developing the world-first stock market for cat videos with the Google Creative Academy.

As a hybrid Strategy Director with the innovation mindset of a digital strategist, the strategic rigour of a brand planner, the curiosity of a data planner, and the outcome-focussed approach of a direct marketer, we are looking forward to making the very most of Tom’s expertise.  His appointment will allow us to elevate the intellectual value we’re able to offer existing and new clients alike when it comes to digital and social media strategy – crucial in today’s socially charged world.

In addition, Tom will help us to define the important relationship between 1HQ and Collidascope at a time when the ability of unique, data-driven insight to drive outstanding creative communications is more relevant and valued than ever.

From Tom’s perspective, he’s been drawn by the opportunity to harness the combined brainpower of 1HQ and CollidaScope (as well as the wider Ceuta Group) to deliver meaningful brand experiences across digital and social channels.

He’s most interested in the metrics that really matter and in using digital and social to transform clients’ businesses, whether that be the need to up their game on TikTok, overhaul their digital ecosystem, or even get to grips with AI.


Content includes:

Systems Thinking: transforming our world to become sustainable
Making collaborative contributions through design-driven systemic change.

Inviting social to the table
How social media can become an extension of the wider brand world.

Design Vs Systems Thinking
The greatest challenge for contemporary creatives.

The Italian Job
A Data Scientist view on self-tracking.

Systems 1 Thinking. What marketeers should know
Helping to differentiate through a relevant and emotionally connected brand positioning.


All Systems Go.


Fresh thinking from 1HQ