We use website cookies to ensure that you receive the best experience. If you’re happy and would like to carry on browsing, click ‘Accept’, or find out more about our Cookie Policy

Terri O’Connell joins 1HQ Netherlands team as a Senior Strategist

Written by

We are delighted to welcome Terri O’Connell to the 1HQ Netherlands team. Joining as a Senior Strategist, she brings with her a wealth of knowledge and experience from her work with a range of global clients across various categories.

Ranging from developing tea whitener concepts in Pakistan to creating a strong brand positioning for children’s car seats. Terri approaches each client challenge with excitement, curiosity, and a healthy dose of pragmatism. When identifying fresh and exciting insight-driven opportunities, Terri is adept in connecting the dots between brand, product, and consumer.

Terri will work with clients to develop their proposition and relevance in an ever-changing world, helping them to dig a little deeper, see things from a different perspective and feel motivated to take action.

Terri O’Connell comments;

“I’m so excited to join the wonderful, and talented team at 1HQ. I am really looking forward to bringing sharp strategic thinking to life in intelligent and inspiring ways.”

Kostas Konstantinou comments;

“It’s great to have Terri join us here in our small but mighty Amsterdam office. As an experienced strategist Terri’s skills will enable and further enhance our growth, opening up new doors into the magnificent world of brands and design.”

Check out the 1HQ Amsterdam page for more thoughts, insights, and work.


Content includes:

All in
How can we foster and learn in order to create an inclusive and diverse culture in design?

Cultural diversity in design
Brands that cater to the widest range of people will not only be rewarded by consumer spending, but by elevated status in competitive markets too.

Design for a better world
Noteworthy brands who are innovating for a more inclusive world.

How do brands create cultural relevancy through compelling storytelling?
It’s not whether you stand up for a social issue, it’s how.

Why shouldn’t grass be purple?
Designing for colour blindness.


All In.


Fresh thinking from 1HQ