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Terri O’Connell joins 1HQ Netherlands team as a Senior Strategist

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We are delighted to welcome Terri O’Connell to the 1HQ Netherlands team. Joining as a Senior Strategist, she brings with her a wealth of knowledge and experience from her work with a range of global clients across various categories.

Ranging from developing tea whitener concepts in Pakistan to creating a strong brand positioning for children’s car seats. Terri approaches each client challenge with excitement, curiosity, and a healthy dose of pragmatism. When identifying fresh and exciting insight-driven opportunities, Terri is adept in connecting the dots between brand, product, and consumer.

Terri will work with clients to develop their proposition and relevance in an ever-changing world, helping them to dig a little deeper, see things from a different perspective and feel motivated to take action.

Terri O’Connell comments;

“I’m so excited to join the wonderful, and talented team at 1HQ. I am really looking forward to bringing sharp strategic thinking to life in intelligent and inspiring ways.”

Kostas Konstantinou comments;

“It’s great to have Terri join us here in our small but mighty Amsterdam office. As an experienced strategist Terri’s skills will enable and further enhance our growth, opening up new doors into the magnificent world of brands and design.”

Check out the 1HQ Amsterdam page for more thoughts, insights, and work.

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Content includes:

Systems Thinking: transforming our world to become sustainable
Making collaborative contributions through design-driven systemic change.

Inviting social to the table
How social media can become an extension of the wider brand world.

Design Vs Systems Thinking
The greatest challenge for contemporary creatives.

The Italian Job
A Data Scientist view on self-tracking.

Systems 1 Thinking. What marketeers should know
Helping to differentiate through a relevant and emotionally connected brand positioning.


ISSUE 13

All Systems Go.

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