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1HQ works with Footman James to develop new website.

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Footman James have specialised in classic car and vintage car insurance for over 35 years.

We were asked to transform their online presence from the ground up, delivering a look, feel and functionality that would allow the specialist in classic bike and car insurance to truly stand apart from, not simply match, that of their competition.

Via a highly customised backend which enables them to manage the most complex features of the site internally, along with a unique content feed to house their marketing activities, the new Footman James site shows off their industry whilst perfectly reflecting the passion inherent in classic car and motorcycle collecting.

Footman James have found a drastically reduced bounce rate and an increase in the length of page sessions. Take a look at our work here.

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Magazine

Content includes:

All in
How can we foster and learn in order to create an inclusive and diverse culture in design?

Cultural diversity in design
Brands that cater to the widest range of people will not only be rewarded by consumer spending, but by elevated status in competitive markets too.

Design for a better world
Noteworthy brands who are innovating for a more inclusive world.

How do brands create cultural relevancy through compelling storytelling?
It’s not whether you stand up for a social issue, it’s how.

Why shouldn’t grass be purple?
Designing for colour blindness.


ISSUE 14

All In.

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