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1HQ works with Footman James to develop new website.

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Footman James have specialised in classic car and vintage car insurance for over 35 years.

We were asked to transform their online presence from the ground up, delivering a look, feel and functionality that would allow the specialist in classic bike and car insurance to truly stand apart from, not simply match, that of their competition.

Via a highly customised backend which enables them to manage the most complex features of the site internally, along with a unique content feed to house their marketing activities, the new Footman James site shows off their industry whilst perfectly reflecting the passion inherent in classic car and motorcycle collecting.

Footman James have found a drastically reduced bounce rate and an increase in the length of page sessions. Take a look at our work here.


Content includes:

Systems Thinking: transforming our world to become sustainable
Making collaborative contributions through design-driven systemic change.

Inviting social to the table
How social media can become an extension of the wider brand world.

Design Vs Systems Thinking
The greatest challenge for contemporary creatives.

The Italian Job
A Data Scientist view on self-tracking.

Systems 1 Thinking. What marketeers should know
Helping to differentiate through a relevant and emotionally connected brand positioning.


All Systems Go.


Fresh thinking from 1HQ