1HQ New York featured in new book 'Powered by Design'

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1HQ's New York Studio has been featured in Renée Stevens' latest book 'Powered By Design'.

Renée writes about how it is no longer enough for effective and successful designers to just 'make things'. Instead, we look towards curious thinkers who solve problems, have a positive impact on the world we live in and show the power of designing for social good. 

In her book, Renée comments on the importance of creating work that aligns with your values and references graphics created by 1HQ for Vaseline.

The Vaseline 'Journey of a Jar' designs help bring heritage to life through vibrant colours, scenery, and patterns inspired by abstract illustrations that reflect the country's and community's individual styles. 

Renée also features 1HQ's latest work with Welwaze Medical to create a brand identity for Celbreawhich will be the first fully integrated breast health monitoring system - bringing together a breast thermal sensor device and powerful app. 

As Assistant Professor at the S.I. Newhouse School of Communication at Syracuse University, Renée’s book is for anyone who wants to gain a more practical understanding of what graphic design is today, and the power and potential it has: from students to novice graphic designers to anyone who wants to build a solid foundation of design skills so that they can work more effectively with professional designers.

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"Now more than ever, the graphic design industry needs a book that teaches the foundations and theories of design while simultaneously speaking to the topics of history, ethics, and accessibility in order to make designs that are the most effective for all people."


Content includes:

Now it's personal 
What impact will customisation have on traditional R&D, manufacturing and business models?


The Fourth Age of packaging 
A paradigm shift is bringing new perspectives and expectations. 


Making consumer connections 
We explore a new need for justified and considered packaging.



The Fourth Age of Packaging