We use website cookies to ensure that you receive the best experience. If you’re happy and would like to carry on browsing, click ‘Accept’, or find out more about our Cookie Policy

1HQ designs over 500 SKUs for new supermarket, Jack’s

Written by

Working in partnership with Tesco, 1HQ Global Brand Agency were delighted to be selected as part of the agency mix to help bring Jack’s to life.

The launch of Jack’s is part of Tesco’s centenary celebrations which sees the business mark 100 years of delivering great value to British shoppers. Jack’s proudly supports Britain’s food producing communities. 8 out of 10 food and drink products at Jack’s are grown, reared or made in Britain and stores stock a unique own brand range, as a mark of quality and value.

Jack’s operates a low-cost business model that is designed to keep costs low and prices down. It’s a no fuss approach with a simplified range of products, no fancy fixtures or fittings, and no added extras, just good quality at low prices. With expertise in launching new and successful brands, 1HQ harnessed strategic thinking and flexible processes to meet the pace of such a major project.

cue
Magazine

Content includes:

All in
How can we foster and learn in order to create an inclusive and diverse culture in design?

Cultural diversity in design
Brands that cater to the widest range of people will not only be rewarded by consumer spending, but by elevated status in competitive markets too.

Design for a better world
Noteworthy brands who are innovating for a more inclusive world.

How do brands create cultural relevancy through compelling storytelling?
It’s not whether you stand up for a social issue, it’s how.

Why shouldn’t grass be purple?
Designing for colour blindness.


ISSUE 14

All In.

Download

Fresh thinking from 1HQ

    *Required