Working in partnership with Tesco, 1HQ Global Brand Agency were delighted to be selected as part of the agency mix to help bring Jack’s to life.
The launch of Jack’s is part of Tesco’s centenary celebrations which sees the business mark 100 years of delivering great value to British shoppers. Jack’s proudly supports Britain’s food producing communities. 8 out of 10 food and drink products at Jack’s are grown, reared or made in Britain and stores stock a unique own brand range, as a mark of quality and value.
Jack’s operates a low-cost business model that is designed to keep costs low and prices down. It’s a no fuss approach with a simplified range of products, no fancy fixtures or fittings, and no added extras, just good quality at low prices. With expertise in launching new and successful brands, 1HQ harnessed strategic thinking and flexible processes to meet the pace of such a major project.
