Powered by plants
This brand was created to launch a range of great, plant-based meal ideas for everyone. Giving us all more freedom of choice without all the pressure of perfection. The brief was quite simple. Make it simple and the world is bound to stop and take notice.
So, we doodled a friendly new logo with all the joy and energy it needed to tell the story of plant power. Then, we loaded our mighty, lightning leaf and an upward arrow into it, all to show that the future can mean less meat and more amazing meals.
We loved the experience of working with our friend Martin Poole to revive the way the food looked on every pack, doing justice to every meal moment and turning the traditional into the crunchable and craveable.
This range identity continues to grow far beyond packaging and we’re proud to see it in freezers across Europe as the world shifts to more frozen food and throws away less fresh stuff.
“1HQ has taken on the challenge to work on a complete rebranding and has delivered beyond expectations. The work delivered the impact and distinctiveness desired and the overall process was managed by great account and creative teams who made it all possible!”Victoria Dyson Senior Brand Manager, Nomad Foods
