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Care for tomorrow

We created a visual identity and pack design for the launch of Day2, a brand focused on building a more sustainable future for our planet.

Day2 is a mindset. It is not defined by a product or a category and for this reason the identity needed to embody a purpose more than a product.

The brands pioneering spirit inspired us to create a visual identity to challenges convention. The visual style revolves around a ‘less / greater than’ symbol to reflect the philosophy that ‘less is more’; less waste, less damage, more sustainable.

Day2 received a Silver at the 2019 Transform Awards Europe for best use of packaging.

Day2 packaging next to shirts on hangers

Line up of daily clothes and technology

Two spray bottles of Day2 packaging

Man with rucksack looking both ways

Building a more sustainable future for our planet.