Our powerful brand evolution marks a new era in cleaning technology.
Wiping away all the artificial glows and dark shadows and presenting the fresh new logo on a clean white surface. Always.
Cif
Formulated for life
The new liquid needed a naturally derived, science-led name. So, we crafted a powerful and iconic droplet.
Featuring a perfect fusion of droplet, leaf and arrow – pointing directly to every surface it touches, and firmly establishing the new range of Power and Shine products from creams to wipes and sprays, it marks a vast reduction in chemical formulation for the future.
All safer to use without the harsh fumes and, more importantly, retaining all the cleaning power of this well-established brand across 60 markets.
To further enhance the story of the new natural formulation, we created a new brand visual landscape that evolved the colours to fit with life, blending them with textures from nature and icons that clearly signposted product efficacy.
Our journey with this brand has also allowed us to design and produce new ways of refilling beautiful bottles you keep, not bin.
We’re proud to partner the global and local Cif teams across the world as we work alongside them towards a brighter, cleaner, greener future.
