New Product Development
From incremental adjustment to more radical re-alignment, we create new product formulas rooted in a deep understanding of shifting consumer desires.
Insightful, creative and commercially robust plans for category growth transform relationships between brand and retailer - from just another supplier to favoured partner status.
A field of research and analysis that maps the codes, signs and symbols that create meaning. It is a powerful approach that bypasses rational filters to reveal unspoken thoughts and feelings.
Observing trends through the lens of wider societal context, allows us to distinguish short-term fads from the lasting change where potential commercial advantage lies.