With a fast-growing reputation for buttermilk-soaked, twice-battered chicken, this brand had outgrown its converted US ambulance. It needed a bigger, bolder identity that would stand out in the competitive Deliveroo channel.
Mother Clucker
Chicken with heart and attitude
Our first thought was, with a name like yours, why don’t you shout it, or better still, get the chicken to do it?
The colours are born from a fry-up of chicken joints and ambulance logos. But there was so much more to this than just the logo and colours. We licked the whole brand identity, from wrappers to van wraps, from neon signs to loud-halers and paper straws. All before adding a deserved dollop of edge to the brand’s tone of voice.
Our inspiration came from eating a lot of chicken and going out on the streets to soak up who was doing what, where and how they were talking.
Now – it’s become our favourite place to eat. If we don’t fancy plant food that day.
