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United Kingdom

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From our brewery in the heart of Windsor, we’ve been bringing brands to life for over three decades.
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Netherlands

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Overlooking a charming canal (where doesn't in downtown Amsterdam?), our offices are a mere stone’s throw from the iconic Rijksmuseum.
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United States

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With our talent spread from East to West coasts, 1HQ United States is home to some of brightest strategic and creative minds in North America.
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Singapore

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Close to the action and the water of Marina Bay, our office is based in the very heart of this culturally diverse and vibrant city-state.

What was the challenge?

The formation of the Alliance Boots Group led to 15 different businesses across 12 geographies coming together to form one streamlined and highly efficient international wholesaling and distribution business. Alliance Healthcare was born with revenues of more than £16 billion.

1HQ was asked to help with this massive rebranding project. With so many different businesses involved, an initial stakeholder engagement programme was required to define the direction of travel and the scope of the work involved.

Only after these preliminaries had been resolved, could we start think about moving forward with the new positioning, naming and corporate identity. The resulting brief required a complete rebrand of all 15 businesses over a 3-year period.

What was our thinking?

Working with key stakeholders, we helped develop a vision for the new group that was designed to make it the provider of choice for both customers and manufacturer partners.

This vision was based around putting the patient first.

By objectively evaluating the visual and naming equities of the various businesses, we were able to overcome subjective differences to reach a consensus on name and visual identity.

What did we do?

The rebrand involved everything from business cards, signage and livery to customer and internal communications.

It also included a complete redevelopment of individual country websites in multiple languages.

What did we achieve?

The new divisional name and identity were well received by internal audiences and customers, alike.

This created a strong platform for further international growth and expansion through acquisitions and joint ventures.

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