The formation of the Alliance Boots Group led to 15 different businesses across 12 geographies coming together to form one streamlined and highly efficient international wholesaling and distribution business. Alliance Healthcare was born with revenues of more than £16 billion.
1HQ was asked to help with this massive rebranding project. With so many different businesses involved, an initial stakeholder engagement programme was required to define the direction of travel and the scope of the work involved.
Only after these preliminaries had been resolved, could we start think about moving forward with the new positioning, naming and corporate identity. The resulting brief required a complete rebrand of all 15 businesses over a 3-year period.
