Inovox

They have the number one brand in both the analgesic (that’s good old-fashioned pain relief, to you and me) and cold & flu categories.

Sore throats was their next target. They appointed 1HQ to develop and launch a new domestic challenger brand into the Polish market.  From a standing start, we’d be going head-to-head with established domestic players and the leading international brands, Strepsils and Cholinex. We’ve had easier challenges.

Success depended on us doing something different, which is how we eventually arrived at an emotional approach based on a simple but rewarding insight. A sore throat can lead to a lost voice and all kinds of tricky problems.

From our brand promise, we developed the name Inovox, a logotype, packaging design and a bold brand visual identity using visible sound waves . Dynamic use of colour and iconography created stand-out graphics, seamlessly integrating  every element from packaging to advertising.

Our shiny new toolkit was used to brief local POS and production agencies. It also helped us develop a trade launch conference with a strong theme.