The Meaning-Centred Design Awards celebrate the best brands, organisations, services, apps and products which have managed their own meaning or that of the category/sector they live in. They honour those visionaries that make sense of markets and cultures to create products that people will value more.
Day 2 set out to change consumer behaviour and encourage the re-wear of clothes with confidence. With over 40% of clothes that go in a washing machine not classified as dirty, the Day 2 team crafted a new meaning to laundry, with each bottle of dry wash spray saving the equivalent of 60 litres of water.
The Meaning-Centred Design Awards recognised Day 2 as an innovation that mastered the emotional and cultural meanings that drive consumer behaviour. Day 2 has been showcased as a product that not only looks good, but does good, with a social purpose that the target demographic can truly resonate with.